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In online reputation management, timing is everything. Knowing when to ask customers for feedback can help you more efficiently get reviews for your local business. In turn, online reviews will improve your SEO and make you seem more trustworthy to prospects.
Fake reviews can be extremely damaging to small and local businesses. Many companies work hard to build a solid online reputation, only for a slew of fake negative reviews from dishonest competitors to pull their ratings down. Regardless, there are still actions you can take to improve your online reputation.
For most local businesses, online reputation management is vital to success. 86% of people read local business reviews, according to a recent survey by BrightLocal. High online ratings make it much easier to attract new customers and thrive.