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As many established local business owners will tell you, word of mouth still works. Once you have it, it rarely just evaporates, unless a brand loses its focus on delighting customers. But what if you don’t have word of mouth? How do you get more of it?read more
Virtually everyone in business is familiar with the mantra “the best form of advertising is by word-of-mouth.” Yet, uttering those words these days might make you sound more old-fashioned than Ward Cleaver.read more