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Online reviews can be the difference between life or death for a local business. Here are a few suggestions to help you productively handle negative reviews.
97% of customers now read local business reviews before making a purchase. Aside from helping with SEO, your online ratings could decide whether or not people even consider buying from you. To bring in new customers, local businesses need to ensure they have a strong online reputation.
Online reviews can help your local business show up when people use search engines. The more reviews you have, the more Google will know about your business and the more you will be optimized for search engine users.