ONLINE REPUTATION TIPS

5 Costly Mistakes to Avoid With Local Business Reviews

For most local businesses, online reputation management is vital to success. 86% of people read local business reviews, according to a recent survey by BrightLocal. High online ratings make it much easier to attract new customers and thrive. But many companies are making major mistakes in the...

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Is This Customer Review Fake? 12 Telltale Signs of Fake Negative Reviews

This article is Part 1 in a series on fake reviews. You’ve probably read a fake review at some point in the past month. A recent study from the Washington Post found that more than half of Amazon reviews for products in certain categories, like Bluetooth speakers and weight-loss pills, may be...

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Here’s the 4-Step Formula for Improving Your Local Business Reviews

Customer reviews are everything for local businesses. If you’ve been in the game for any length of time, you’ve probably noticed that unhappy customers tend to be overrepresented in reviews, which can result in deceptively low average ratings. Those negative reviews can discourage prospects from...

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Review Generation Tools: Are They Really a Good Idea?

If you’re a local business owner, agency, or long-term freelancer, a stellar online reputation is vital to your success. You need good reviews to attract new customers. But even if all your customers appreciate your work, it’s hard to get the reviews and ratings you need. That’s why many business...

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Want a Great Online Reputation? It Starts with Customer Service

In today’s world, word-of-mouth marketing starts with online ratings and reviews. There are dozens of ways to improve your online reputation, from free review generation tools to comprehensive public relations services. But if your customer service is so-so, no amount of reputation management...

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